What should we send before starting a soft-support athleisure project?

Send reference images, target product types, intended activity level, preferred fabric handfeel, color direction, logo and label needs, size range, and any existing tech packs or measurements. If the project is still early, reference styles and target scenarios can help guide ODM discussion. If tech packs are complete, the project can move closer to OEM review. The more clearly the comfort, support, and styling goals are defined, the smoother the sample process becomes.