Is soft-support athleisure suitable for new or growing brands?

Yes, soft-support athleisure can be suitable for new and growing brands because the concept is easy for customers to understand and can be developed as a focused capsule. It gives brands an entry point into women's sportswear without needing a highly technical performance line from the start. However, the project still needs clear decisions on fabric feel, support level, fit, color coordination, and product mix. A soft direction should still be developed with structure.